Introduction:
EZ Advocates, originally founded in Maine, and now headquartered in Tampa, Florida, has been dedicated to serving families and fighting for justice in the Developers Partnership industry for a decade. Specializing in helping clients exit timeshare contracts, their expert team navigates complex agreements to provide personalized exit strategies. To scale their lead generation business further, EZ Advocates partnered with GenTech Marketing.
Challenges Faced:
Despite their expertise, EZ Advocates struggled with several significant challenges:
Low Lead Flow: The existing marketing efforts were not generating enough leads to sustain and grow the business. This low volume of potential clients was hindering their ability to scale effectively.
Low Click-Through Rate (CTR): Their advertisements were failing to capture the audience's interest, leading to a low CTR. This indicated that their ads were not compelling enough to prompt potential clients to engage further.
Qualified Leads: While generating leads was a challenge, ensuring that these leads were qualified and genuinely interested in their services was another hurdle. High-quality leads are crucial for conversion and efficient use of the sales team's time.
Keeping the Sales Team Busy: A steady stream of qualified leads was necessary to keep their commission-based sales team engaged and productive. Without enough leads, the sales team's performance and motivation could suffer.
Solutions:
To address these challenges, GenTech Marketing implemented a comprehensive and multi-faceted strategy:
Meta Lead Form Ads and Landing Page Campaigns: We designed and deployed targeted Meta lead form ads and dedicated landing page campaigns to capture potential clients' information effectively. The lead form ads were tailored to simplify the process for users to express their interest, while the landing pages provided more detailed information and calls to action.
Improved Questions on Lead Forms: By refining the questions on the lead forms, we aimed to filter out less interested users and increase the quality of the leads. This involved asking more specific questions related to the potential clients' needs and their urgency in exiting timeshare contracts.
Targeted Higher Intent Audience with Keywords: Through detailed audience research, we identified and targeted individuals who exhibited higher intent to exit timeshare contracts. This was achieved by using specific keywords that aligned closely with the pain points and search behaviors of potential clients.
Podcast-Style Content Videos for Ads: We produced engaging, podcast-style content videos to be used in ads. These videos provided valuable information and insights about timeshare exits, building trust and authority while capturing the audience's attention. This format was chosen for its ability to convey complex information in a relatable and engaging manner.
Results:
Before partnering with GenTech Marketing, EZ Advocates averaged $150K in monthly revenue. Over the past three months, their total revenue soared to $589K, translating to an average monthly revenue of approximately $196.33K. This represents a remarkable increase of $46.33K per month, or a 30.89% rise in monthly revenue. The implemented strategies yielded impressive results during this period:
Meta Ads Lead Form and Landing Page Campaigns:
Form Leads: 979
Booked Calls: 51
Cost per Form Lead: $38.08
Landing Page Leads: 51
Cost per Landing Page Lead: $124.92
Unique Impressions: 1.3 million
Click-Through Rate (CTR): 3.50%
Cost per Click (CPC): $1.41
We successfully reduced the Form CPL from $60 to $38 within one month, showcasing a significant cost efficiency improvement of 36.67%. Additionally, the Landing Page Schedule Call CPL decreased by $20 compared to the previous month, a reduction of 13.8%, indicating higher lead flow and improved targeting.
Conclusion:
Through strategic advertising and targeted campaigns, GenTech Marketing significantly enhanced EZ Advocates' lead generation efforts. By improving lead quality and reducing costs, we ensured a steady flow of qualified leads, keeping the sales team busy and driving business growth. This partnership highlights the power of targeted digital marketing strategies in overcoming lead generation business challenges and achieving sustainable growth.
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