digital strategy | gentechmarketing

5 Reasons Why December is a Great Time to Spend on Marketing

Dec 6, 20232 min read

5 Reasons Why December is a Great Time to Spend on Marketing

As the holiday season approaches, businesses often overlook the immense opportunities December presents for robust marketing strategies....

Navigating the Complexities of Healthcare Advertising: Challenges and Strategies

Megan Murchie

Sep 15, 20234 min read

Navigating the Complexities of Healthcare Advertising: Challenges and Strategies

The Unique Landscape of Healthcare Advertising Healthcare advertising is a unique and challenging field. The healthcare industry is...

Captivating Audiences: The Power of Podcast Advertising

Megan Murchie

Sep 15, 20234 min read

Captivating Audiences: The Power of Podcast Advertising

The Podcast Advertising Revolution Podcast advertising has undergone a remarkable transformation, emerging as a potent force in the...

We Built a 20X ROI Campaign for Total Dog Tampa in Just 4 Weeks: Case Study

Naja Sasa

Aug 31, 20233 min read

We Built a 20X ROI Campaign for Total Dog Tampa in Just 4 Weeks: Case Study

Introduction Total Dog Tampa is a renowned dog training center located in Tampa, Florida, owned by Alyssa Megias. Alyssa had previously...

Navigating the Marketing Maze: Your Guide to Launching a Successful Marketing Career

Megan Murchie

Aug 22, 20234 min read

Navigating the Marketing Maze: Your Guide to Launching a Successful Marketing Career

The dynamic world of marketing presents a multifaceted playground of creativity, strategy, and innovation. Aspiring marketers embarking...

Mastering the Art of Event Marketing: From Planning to Execution

Valerie Malinowski

Aug 9, 20234 min read

Mastering the Art of Event Marketing: From Planning to Execution

Understanding the Power of Event Marketing Event marketing is a dynamic and transformative strategy that allows brands to connect with...

Unveiling the Most Valued Skills to Navigate the Marketing Landscape

Megan Murchie

Aug 7, 20234 min read

Unveiling the Most Valued Skills to Navigate the Marketing Landscape

In the ever-evolving realm of marketing, certain skills hold the key to unlocking the full potential of a brand's success. This blog post...

The 80/20 Rule: Unleashing the Power of Pareto's Law in Everyday Life

Kaylee Canning

Jul 28, 20235 min read

The 80/20 Rule: Unleashing the Power of Pareto's Law in Everyday Life

Have you ever noticed that 80% of your results often come from just 20% of your efforts? Whether you're aware of it or not, you've likely...

Exploring the Benefits of Data-Driven Marketing: Leveraging Analytics for Success

Valerie Malinowski

Jul 25, 20234 min read

Exploring the Benefits of Data-Driven Marketing: Leveraging Analytics for Success

The Foundation of Data-Driven Marketing In the digital age, data has become the driving force behind successful marketing strategies....

How GenTech's Scalable Revenue Ecosystem Increased PR Firm's Revenue & Clients Beyond Word-of-Mouth

Naja Sasa

Jul 24, 20233 min read

How GenTech's Scalable Revenue Ecosystem Increased PR Firm's Revenue & Clients Beyond Word-of-Mouth

Introduction Omni Public was searching for a growth partner who could help them overcome the challenges they encountered in their...

Barbie's Marketing Magic: How Barbie is Dominating the Digital Landscape

Abby Hansgen

Jul 24, 20235 min read

Barbie's Marketing Magic: How Barbie is Dominating the Digital Landscape

The release of the new Barbie movie has created a buzz in the entertainment industry, captivating audiences of all ages with its engaging...

Marketing Automation: Streamlining Processes for Improved Efficiency and Results

Valerie Malinowski

Jul 18, 20234 min read

Marketing Automation: Streamlining Processes for Improved Efficiency and Results

In today's digital age, businesses are constantly seeking ways to optimize their marketing efforts to achieve better results and maximize...

Unleashing the Power of SEO: Elevating Online Visibility for New Customers

Valerie Malinowski

Jul 13, 20234 min read

Unleashing the Power of SEO: Elevating Online Visibility for New Customers

In today's digital era, harnessing the power of search engine optimization (SEO) is crucial for businesses striving to enhance their...

The Ultimate Guide to Crafting a Winning Content Strategy: Unleashing Marketing Magic

Megan Murchie

Jul 11, 20235 min read

The Ultimate Guide to Crafting a Winning Content Strategy: Unleashing Marketing Magic

In today's digital age, an effective content strategy is the backbone of successful marketing campaigns. By delivering high-quality...

The Significance of Personalization in Marketing: Enhancing Customer Connections

Kaylee Canning

Jun 30, 20235 min read

The Significance of Personalization in Marketing: Enhancing Customer Connections

What is Personalization? Personalization in marketing is the practice of tailoring marketing efforts to individual customers or target...

The Evolution of Paid Advertising: Unleashing the Power of Targeting and Analytics

Abby Hansgen

Jun 20, 20234 min read

The Evolution of Paid Advertising: Unleashing the Power of Targeting and Analytics

Introduction In today's digital landscape, paid advertising has become a crucial component of marketing strategies. As technology...

Fred Astaire Case Study: Increasing Leads to 872 & Reducing Cost per Lead to $8.25 in Just 5 Months

Naja Sasa

Jun 13, 20234 min read

Fred Astaire Case Study: Increasing Leads to 872 & Reducing Cost per Lead to $8.25 in Just 5 Months

Introduction Fred Astaire Dance Studio in Fort Worth, renowned for its exceptional dance instruction and professional staff, aimed to...

Mastering the Art of Crafting an Effective Social Media Strategy

Isabel Pecoraro

Jun 2, 20234 min read

Mastering the Art of Crafting an Effective Social Media Strategy

The use of digital platforms continues to increase every day as technology advances. Social media has integrated into our everyday lives...

How Email Drip Campaigns Can Boost Your Sales

Kaylee Canning

May 31, 20236 min read

How Email Drip Campaigns Can Boost Your Sales

What is an Email Drip Campaign? An email drip campaign is a marketing strategy that involves sending a series of pre-written emails to a...

Exceeding Expectations: Strategies for Taking Your Company to the Next Level

Abby Hansgen

May 12, 20234 min read

Exceeding Expectations: Strategies for Taking Your Company to the Next Level

As a successful marketing company, we understand the challenges that come with growing a business. Whether you're a startup or a...